7 Tips for Creating Brand Reputation For Social Media

7 Tips for Creating Brand Reputation For Social Media

Social Media is an inseparable medium which could not be avoided that easily. All our lives are revolving around Social Media. To Stay Connected with people across the globe is no more a Challenge. These days Social Media is not only used for connecting with people but a lot of Business professionals are using it for creating Brand Reputation.

When you have a product and want to level it up to the next stage then use this powerful medium called Social Media. Use Social Media To create Brand awareness and leverage the Brand reputation of the product within a short span of time.

 Choose the best and the suitable Social Media platform which you think will help you grow your brand. Social Media platform like Instagram and Facebook are widely used for promoting the products and the Brands. Visual Advertising is done more in Instagram and pinterest which would be more supportive of your Business.

Tip 1: Choose The Right Social Media Platform

According to a recent research half of the Brands are posting multiple times about their Brand everyday.

The essential thing is to figure out which platform would be best suitable for you. Here are some of the facts about the Social Media platforms suitable for Business.

1. Facebook: Facebook is one of the most used and popular Social Media platforms. Around 60 Million Brands are using it for Business purposes. Most of the Influencers are running a Facebook page for advertising purposes. An active Social Media presence brings more loyal potential customers.

2. Instagram: Instagram is used by over 1 Billion of the populations and 95 Million Photos and videos are shared on a Daily basis. Instagram is such an easy platform to reach your audience easily with short span of time. In Instagram the user engagement rate forBrands is higher than that of Facebook. 

3. Pinterest: Pinterest is also used widely by more than half of the Brand for promoting them. Visualized pictures helps in connecting the audience more easily. Which in turn generates more users to connect with their Brand. Pinterest is one of the most creative ways to market your products through pictures and also allows users to pin it for later.

Tip 2: Be Clear With Your Niche

Choose the Niche that you are going to continuously post about it. Set your goals and have a clear idea of what you are going to post. A plain post will not get much user engagement rate. Lots of Templates are available and you could make the best use of those templates. A post with exciting layout, texts and graphics gets the most attention from the users. You have the option of existing templates and you can even design your own template.

Will Identifying Your Niche Help Building Your Brand Reputation?

When you have identified the Niche of your Brand and have a clear goal it is easier to get the user engagement rate easily. Constantly updating helps you maintain the credibility and the trust for your profile.

  • Maintain A Constant Social Presence:

When you post constantly on Social Media platform, your Social presence will increase. More organic results will be obtained and the user engagement rate will Double than usual. Responsive rate from the Followers and active users will help you Build the reputation by increasing the Visibility of your profile. Staying Active will be the best Strategy to retain the customers and obtain new followers.

Tip 3: Show Your Creativity In Your Post Making It Shareable

When you post on Instagram, create posts that are engaging and creative. Excellent contents which are insightful and informative will get the attention of the Instagram users. Complete your profile including the bio in your Instagram profile and use that space for your brand logo and information about it. Contents of your posts should in any medium promote your product and build the Brand reputation.

Tip 4: Create Brand Reputation By Influencing Followers

One of the Best Ways to connect with the instagram Followers and Audience is to connect with the Influencers. Influencers are already well reputed and established. Connecting with them will make your Brand more visible to a wide range of people. One of the fastest methods to gain more Followers for Building a Brand Reputation is to connect with the Top Influencer.

Tip 5: Use Call-to-actions And Other Features To Gain Followers

Create Contests which will make your users engaged and some of the other features includes creating polls. Ask questions frequently to the users which in return will make your profile look more popular.

  • Create Innovative Posts

A profile which looks more captivating gets the maximum amount of reach among various users. Make the best use of all features to stay unique from that of the competitors. Conduct various giveaways and contests to promote your brand.

  • Post Q & A

When you need more attention from the users and trying to keep your audience engaged then post more Screenshots of Question and answers. In the same way, ask your customers and Followers to post their answers for your questions.

  • Run A Hashtag Contest

Ask your Followers and audiences to participate in the hashtag contest by posting their pictures along with that of the hashtag. Best way to use Instagram for promotion is to run contest and response rate is also higher than normal.

  • Use Influencer Marketing Strategy

Connect with other Brands and become an Influencer along with them. You will be able to gain a lot of Followers and potential customers. Conduct contest by pairing up with other Brands of same niche or other brands which you think will be suitable.

A profile which looks more captivating gets the maximum amount of reach among various users. Make the best use of all features to stay unique from that of the competitors. Conduct various giveaways and contests to promote your brand.

Tip 6: Create Informative And Quality Content

To make your profile look more popular and genuine create more Intuitive posts. People always expect engaging and informative content. To get more attention and to sustain your community you have to post the trending and the most useful content. Engage the users with more informative and engaging content. Gaining trust and loyalty for your brand is an essential part of staying in the game.

Tip 7: Follow Top Profiles To Get Insightful Ideas

Get Ideas from some of the Interesting and insightful profiles in Instagram. Instagram is widely used for promoting one’s Brand these days. Many Influencers are using this powerful tool for an easier promotion and one of the cheapest methods to exhibit one’s products. Find the recent trending hashtags and try to relate it with your Brand and pitch about it. Adopt the ideas and strategies of the Top Brands so that it might be useful for you to use it.


When you have the most captivating posts and videos for uploading, then you just have to follow few strategies to gain more audiences on Instagram. You don’t have to spend much on buying tools and spend that much on third-party tools. Select the niche that you are good at and engage with your audience frequently. Good content and user engagement is the Significant part of being successful on Instagram.

Author Bio:

Sarah is a professional content creator and writes in-depth articles about social Media and tech reviews. Her particular areas of interest are marketing, technology and anything related to social media. She has published several articles on leading websites and is an avid blogger and Trollishly Social Media Influencer.

I am a digital marketing executive for Web Configure Technology in India, and I have more than 14 years of expertise in the sector. To gather experience, I have worked for a number of reputable companies in Mumbai, Pune, and Nashik, and now I have an entirely unique business development strategy.