7 Ways to Improve SEO Rankings in 2020

seo optimization

7 Ways to Improve SEO Rankings in 2020


Regardless of the niche or industry that you are active in, SEO needs to be on your priority list as long as you are running an online business. SEO is at the core of digital marketing and without it you won’t be able to generate leads for your business. It is common knowledge that most online experiences begin with a search engine query and thus it is important for you to invest heavily in SEO.

People go on search engines to look up products and services before making a final decision and that’s why it is so important for your business to rank high on search engine result pages (SERPs).

Most people don’t even bother to go on the second page of the search results and if you want to get the maximum eye-balls, exposure and visibility for your business, it is imperative that you rank high for keywords and phrases which identify with your business.

If you aren’t ranking where you’d like to rank, then you need to buckle up and this piece has been put together to enlist the 10 different ways in which you can increase your chances on getting ranked higher on search engines. Read on to know more about them.

1. Improve Your Site Speed:

The speed at which your site loads is important for a few reasons. If your website takes a lot of time to load, then it will have a high bounce rate because internet users in today’s day and age have very less patience and attention spans. Your website should ideally load in less than three seconds, because if it doesn’t, your visitors will ditch your site for better options which will result with you having a high bounce rate.

If and when you have a high bounce rate, it will reflect badly in your Google rankings as well. Research has concluded that over 40% of people will abandon a website it takes longer than 3 seconds to load and 80% of such people won’t ever return to that website.

This will harm the traffic coming to your website so it is important for you to have a website which loads very quickly and within 3 seconds. You need to optimize both your page speed and server response time to make sure you offer the best possible experience to your visitors.

2. Produce High Quality Content:

You need to produce high quality content and you need to do so on a continuous and ongoing basis. If you wish for people to come to your site, you need to give them a reason for doing so. You need to update your website with high-quality and relevant content which offers some valuable to your visitors.

Engaging content will increase your dwell time which is a very important factor for ranking well on Google. If you produce high-quality content regularly, people will have a reason to keep coming back to your site and they might even bookmark your website. If your page is bookmarked from a Google Chrome browser by a lot of people, it will definitely help your SEO ranking.

3. Optimize Your Images:

Pictures and images, if optimized well, can improve your SEO rankings. When it comes to optimizing your images, the reference is about file format and size. Big images will slow your page and hurt your ranking. You can resize such pictures to optimize them. Further, you can also use images to sneak in keywords in the caption as well as the description, which will go a long way in improving your SEO.

4. Get Busy Blogging:

If you haven’t begun blogging, then it is time that you get busy doing so. Blogging can prove to be a very effective tool for generating leads. It can also help you in engaging with different people that come to your website. It is common knowledge that blogging improves SEO rankings.

It has already been mentioned that relevant and engaging content will help in driving people to your website and blogs are the perfect channel to make sure that happens. If you can get decent readership for your blog, it means that you will get assured traffic to your site on a daily basis.

5. Add Multimedia to Your Site:

The content on your website shouldn’t just be text. The use of pictures has already been stressed upon but if you want the best results for your business, then you need to focus on adding multimedia elements to your site. Such elements can be anything from videos to slideshows to audio.

This will improve user experience and entice people to keep coming back to your site and stay for more time on your site. The average internet user consumes a lot of video content because it is much easier to watch something than read about it. Multimedia elements will increase the amount of time people spend on your website and it will go a long way in improving your SEO rankings.

6. Fix Broken Links:

You need to fix broken links because they have the power to crush your SEO rankings. It is not a pleasant sight when a link you provide to visitors leads them to an invalid website. There are many tools that can be used to identify links with errors on your website or specific pages.

Upon using such tools, you will be notified right away so that you can immediately replace such links. Such tools can also be used to monitor other websites in the same niche or industry as you. When you notify website owners of dead links of their websites, you can influence them in replacing that dead link with a link to your website. Such outbound links will improve your SEO rankings and drive more traffic to your website.

7. Use Keywords Wisely:

The importance of keywords for SEO doesn’t have to be stressed upon. It is well known but most people don’t know how to use them effectively. Many people go overboard with the use of keywords, saturating the content body with keywords, and it has an adverse effect on their rankings even if they were aiming for an entirely different outcome. You need to use keywords wisely.

You need to use them without breaking the flow of the content or without taking away from the readability of the content copy. Such keywords can be used in header tags and image captions. You should always try long-tail keywords as they have higher chances of being found in a search.

The Bottom Line 

The aforementioned tips can help you in getting better rankings for your business. You can use a few of them singularly or use them in a combination with others. If and when implemented well, they will be a shot in the arm for all your digital marketing initiatives and campaigns.

For better outcome, you can hire the digital marketing services of a white label digital marketing agency, because you may not have the time to implement such tips on your own. With the help of professionals, you will get a better result for your business. Such services are available across the entirety of the internet and there is every chance that you will be able to find a service provider whose services suits your requirements and also fits your budget. 

Author Bio:

Brij Bhushan Singh is a Professional Blogger and Content writer. He is working with white label digital marketing agency. In his professional life he has written many useful articles about WordPress, Social Media, SEO and almost all about Digital Marketing.

I am a digital marketing executive for Web Configure Technology in India, and I have more than 14 years of expertise in the sector. To gather experience, I have worked for a number of reputable companies in Mumbai, Pune, and Nashik, and now I have an entirely unique business development strategy.