8 Marketing Strategies You Might Not Have Thought of
Marketing is one of the most important components of business growth and brand recognition. It is the greatest ingredient of sales and will definitely help your business grow and flourish. Obviously, marketing isn’t just a task that people can get done without putting much thought into it, which is why we have what you call marketing strategies. Most marketing strategies revolve around the four Ps of the marketing mix; product, price, place, and promotion.
However, in modern times, there are other variables that come into play as well. You would be wrong if you think that the traditional marketing mix strategy works for businesses that have a niche consumer market; a good example of that would be Supreme. With that said, here are 8 marketing strategies that are out of the box and you are sure to not have thought of ever.
1. Content is a king:
It’s 2021, almost 2022. And as mentioned earlier, your old, traditional strategies do not seem to work as well anymore; you are in need of flavor. In these times, there has been one thing that has been consistently relevant, content creation.
It was reported by WehaveAnyspace in 2019 that 77% of B2B businesses used content marketing for promotional purposes. And if you know about inbound marketing, you should understand the fact that content marketing not only helps your business gain more customers but also create a blanket of trust amongst each other.
2. Personal touch:
Now that many businesses have an online presence, the business also should have user analytics. Not only do they give you key information with regards to lead conversion and effectiveness of current marketing strategies, but they also give you access to important information, such as your audience’s key demographics.
What this enables you to do is create personalized marketing to suit their core beliefs or needs. This is especially good for social media marketing and personalized email marketing. It is a very efficient marketing tool that most businesses need to utilize as soon as possible.
With platforms like Google and Facebook adapting more user-intent in terms of promoting certain websites and content, it should come as no surprise that targeting a certain audience is the best way to reach out to a specific consumer market.
And with the tools that platforms like Google and Facebook provide, you will absolutely have to play the algorithm through your photo ads and other content. So, use the data and algorithms and get to it.
It still is baffling how many businesses, especially ones with an online presence on social media and websites, do not use video-based marketing. It cannot be stressed enough how effective it can be.
YouTube, just like Google, has a similar metric system when it comes to promoting videos on its site. By following the data, you can implement the most effective marketing strategy by making videos about various company/product-related videos and using the right kind of keywords to reach the right audience.
Not to mention the fact that YouTube allows you to have small video ads that will play before, or in between, any video. And based on how much budget you spend on it, you could reach millions and get ample impressions before you even know it. Just check the analytics later.
On the topic of content marketing, it is not just enough to create content every now and then and get aw with being on top of Google’s SEO. To consistently get a higher ranking, you will have to keep updating your content and have a schedule of, let’s say, one write-up a week.
It is also very important to remember that you cannot simply add all of the top keywords and expect a higher ranking. With Google now having implemented user-intent, Google will now also rank your content based on user impressions. So, it is advised you create a schedule and upload consistent, top-quality content with enough backlinks as well.
6. Guest Posting:
Not only is guest posting an effective SEO strategy but also an effective marketing strategy. Go back to when we mentioned the fact that nowadays since most things and businesses are becoming a part of the internet, content marketing was king. On that same page, if you hire some content writers to guest post for you on other websites, you will then be able to have good quality backlinks, which Google likes very much.
The concept of guest posting is that articles are written by your writers but are posted on another blogger’s website. But, as a reward for the great content, the content will include links that lead back to your website. So, that will increase the value and quality of your own website.
You must have heard of e-gaming and the various companies that host the live streams of such games. How popular are they? But the best part is that your live streams do not necessarily even have to be about gaming.
The concept of a livestream is that it’s free, and as a business if you find a creative way to use this feature effectively, you could garner a lot of traction for your business. You just have to make sure your livestreams serve a purpose and not bore a lot of people.
It may seem as if many of such things on the list are mostly best left to young people who know how to operate them perfectly. But you are wrong. Podcasts are another form of effective marketing, and the benefits are great.
Podcasts, whether you are joining them or participating in your own, are a great way of repurposing content that already exists on your blog page and could be a great way to have people coming back for more every time you upload them.
To conclude, marketing has evolved from the restrictions of the four Ps to something completely elegant and capitalist. Literally, any business could benefit from the aforementioned marketing strategies if used well enough. You know what they say, as an escape room Koramangala, it is important to strategize every move before you make them to effectively escape the depths of failure.
August 18, 2021
January 12, 2021
September 8, 2020