Digital Marketing: How Did COVID-19 Transform the Industry?
What’s the Impact of COVID-19 Pandemic on Digital Marketing?
The COVID-19 pandemic has altered our work patterns and spending habits, requiring many industries to transform their businesses. With sudden lockdowns, there has been a drastic change in customer lifestyle. These changes have impacted the entire digital marketing landscape. From the customer buying journey to media communication, here are some critical changes that have taken place in the online advertising world and how businesses can best forward in such uncertain times.
Online Engagement Has Become the Biggest Priority For Brands
The world is adapting to the new COVID-19 world. This means that the only way brands can connect with their customers is through online engagement. Companies are realizing this shift and are moving towards digital channels to keep the customers engaged.
Marketers are designing digital campaigns that are responsive and provide value. The use of various engagement tools, such as live chats, feedback surveys, virtual events, an informative website, and more methods are helping companies reach out to their customers and solve their problems. A digital marketing agency in Toronto uses the best engagement techniques and data analysis to enhance your digital campaigns and help you achieve your business goals.
Businesses With Effective SEO Strategies Are Winning
51% of shoppers use search engines before making a purchase. Hence, your business must adapt to the changing search behaviors. Brands that are monitoring their organic search performance and website statistics are experiencing higher growth and conversion rates. A recent survey also revealed that SEO drives more traffic than social media channels. Thus, you cannot undermine the importance of having an effective SEO strategy. A digital marketing agency in Toronto uses the best tools and techniques to optimize your website presence and make it more accessible and visible to your customers. Leveraging SEO is not only beneficial in the short term but can be crucial to your business’s success even after the pandemic.
Customers Are Demanding Personalized Experiences
Recent statistics revealed that companies noticed a solid 19% increase in online sales due to personalized web experiences. While the value of personalized digital marketing is clear, it got accelerated due to the ongoing pandemic.
Today’s tech-savvy customers are demanding customized experiences from brands. Brands use various tools to collect aggregate data about customer preferences, such as their gender, website behavior, and more, to create personal, targeted, and relevant web experiences. Working with an online advertising firm in Toronto, you can design your email campaigns, advertising campaigns, and social media campaigns to know what works well for your business.
Omnichannel Marketing is On the Rise
A recent survey revealed that 49% of customers shop online more than before the COVID-19 pandemic. However, many of them still prefer in-person shopping experiences.
As customer shopping habits are changing, businesses must provide the customer with a seamless shopping experience, no matter where they are buying from. Today, customers are shopping from multiple sales channels, including online marketplaces, social media channels, online ads, in-store pick-up from brick and mortar stores, web stores, and more.
A company with an omnichannel strategy and high digital capabilities can lead to better customer engagement, which leads to higher ROI. Hence, it is essential to work with professional online advertisers in Toronto to provide customers with quality services.
Content Marketing is Still Prevalent in COVID-19 World
Content creation and distribution have seen the biggest boost in the COVID-19 era. Through content marketing, brands are sending messages of hope, solidary, and empathy to their users. This has helped customers feel more connected to the brand and helps in nurturing leads. Content pieces, such as informational blogs, email newsletters, engaging social media posts, webinars and videos have added value to customers and help brands maintain customer relationships.
A staggering 70% of online businesses are investing in content marketing. Hence, it is crucial to design an effective content plan for your business. A reputed digital marketing agency in Toronto can help you keep up with the latest trends and technology in the digital world to help you reach your target audience and boost conversions.
Brands Are Using Various Digital Touchpoints
Customer-centricity was prevalent even before the pandemic. However, digital transformation has made companies even more agile towards the concept. Today, marketing has evolved, and businesses are focusing more on enhancing the customer journey. This includes the integration of digital touchpoints.
Customer touchpoints enhance the user’s web journey and provide them with valuable information to make an informed decision. Online content, conversion with company representatives, product catalogs, product reviews, feedback surveys, and more can be integrated during the various stages of the customer journey to make their experience more delightful. Whether you are a start-up or have an enterprise-level team, you can work with online advertising firms in Toronto to empower and retain your customers using relevant digital touchpoints.
Visuals Are Critical in the Digital World
Visual web design and content capture customer’s attention and help your business stand out from the competition. Compelling web design and content capture customer’s attention and help your customers connect with you. A recent survey by Shopify states that 53% of sellers are creating their online stores and websites to beat the pandemic. A digital marketing agency in Toronto can help you design the best websites and visual images to help you communicate valuable information and enhance your brand visibility.
Data Analytics is the Driving Force Behind Digital Campaigns
It’s no secret that utilizing past data and predictive analytics can lead to effective digital marketing campaigns. However, data analysis is crucial in understanding your audience and channels. You can analyze which type of visitors come to the website and whom to target. Since the COVID-19 pandemic is disrupting customer behavior and supply chains globally, it is vital to track such changes and craft a re-set plan to tackle uncertainties. Online advertising firms in Toronto can help you experiment with your creatives and drive traffic to your website.
The ‘new normal’ is something that businesses can no longer avoid. It requires you to rise to the challenge. Whether your goal is to scale your business or gather leads, a digital marketing agency can help you adopt an agile and data-centric approach to stand out.
I’m Anupam Paudel, CEO of Navamargh and a technical writer. I’m passionate about exploring and writing about innovation, technology including digital marketing and mobile app marketing. Navamargh is a leading digital marketing agency in Canada offering customizable digital marketing solutions for your business. Our experienced team knows the latest trends and work on every analytical detail to ensure the best results. Establish your digital presence and reach your customers with our highly effective solutions.
September 8, 2020
September 4, 2019