Social Media Marketing and Its Effects on SEO


Social media marketing (SMM) is an essential part of search engine optimisation (SEO) nowadays. We cannot decline the importance of Internet marketing and online promotion for a growing business. An SEO company helps a website to get good online ranking and presence so as to draw the attention of relevant traffic to the business website.

Apart from focusing on keywords and their usage in the content, SEO experts are also responsible for performing the SMM tasks for the client.

  • How Social Media Helps in Effective SEO?

By connecting to the top social media websites, SEO consultants enter into the global market, which has millions of visitors every day. By posting messages and advertising about the product or services on these websites, the internet marketer is spreading the popularity of the site on the broadest scale ever.

Social media marketing serves the purpose of engaging the audience, and once you engage the audience effectively, from then, onwards they follow you and try to know more about you. Thus, their curiosity leads them to your business website. In other words, social media marketing serves as the hook that pulls the customers towards your website and gives you a significant visitor spike.

Best three social networking websites


Facebook is among the biggest social media websites, which get billions of hits every day. Apart from being a popular social media website, Facebook also offers several useful applications, which keep users stick to the site. Thus, if a consultant uses this site for the popularity of website products, the results are definitely positive.


The other most powerful social media website, Twitter is full of fun, business sand entertainment. By posting a link or tweet (message) on Twitter with back links to the business website, SEO experts step towards the overall growth of business.


This is the most popular business-oriented website. LinkedIn is more of a professional contact building site as compared to the above-discussed internet sites. It is a sort of virtual calling card. Many SEO companies use this network to post updates on the product and services of a company, which helps in building new clients for the e-commerce site.

  • Build relationships and stay active on social media sites

This is the key to successful ongoing social media marketing. Healthy relationships can bring good business as well. It is always simple to sell something to a friend than a stranger. So build links and connect with them as a friend. After the relationship strengthens, these virtual friends can be your customers. Next, do not log on to a social site one day and disappear for days after that. Make it a regular habit of logging into all important social media marketing websites and stay in touch with the current contact as well as new contacts.

It takes just a few minutes on every site connecting to social media. With this strategy of e-marketing, an SEO company can come up with better results for its clients. It will also be hard for you to accomplish your goals in getting prospective customers. With proper efforts in Internet Marketing, you can increase the visibility and awareness of your brand. You can make use of various techniques to market your site and increase the volume of traffic to your site. Ranging from SMO, SEM and SEO, you will lots of things in your favour.

I am a digital marketing executive for Web Configure Technology in India, and I have more than 14 years of expertise in the sector. To gather experience, I have worked for a number of reputable companies in Mumbai, Pune, and Nashik, and now I have an entirely unique business development strategy.