What is Digital Marketing?


Digital marketing has become one of the most trending skills in the last couple of years. Everybody is talking about online marketing and professionals appreciate the way to grow an online business.  

Peoples are taking their business online with the help of digital marketing. Digital marketing brought a drastic change in today’s time and today’s business level.

In this article, we will scan what is digital marketing, and its various channels, its strategy, and its role in the internet world.

Definition of Digital Marketing 

Digital marketing is a very deep term that includes all marketing channels and methods of promoting products or services on the internet world. The fundamental difference between digital marketing and traditional marketing is, digital marketing is executed through digital channels and the traditional market is completely offline.

Channels of Digital Marketing

1- Website Marketing:- Website is an important point in digital marketing. It is a very powerful channel for businesses. The website should be relevant to your products and services. The websites must be mobile-friendly because most of the people are operating mobile devices.

2-Search Engine Marketing:- It is a technique of optimizing the websites for search engines. It is a way to increase the quality and quality of the traffic on your websites. SEO helps the website to rank on the search engine result page and get higher organic traffic.

  • On-page SEO
  • Off-page SEO 
  • Technical SEO

3- Pay per click advertising:- This channel will help you to reach your targeted audience very fast through inorganically. In this channel, you have to pay for every click on your websites. It is demographically based. The most eminent PPC platforms are Google Ads and Facebook

4- Content Marketing:- Content marketing is depending on the content. There are four types of content are text, images, audios, video. With the help of images, videos, audio, text we can reach our targeted audiences easily.

Tools of content marketing

  • Webinars
  • Blogs
  • eBooks
  • Online Courses
  • Infographics
  • Podcasts

5- Video Marketing:- Video marketing has become so popular that you simply cannot ignore it. YouTube is the second popular search engine and a lot of users are on YouTube before they make a buying decision, to learn something, or just to relax.

YouTube is one of the mediums you can behead video marketing. There are so many platforms like Facebook Videos ads, LinkedIn video ads, etc. The best way to take advantage of video is to accommodate them into your SEO, content marketing, and social media marketing campaigns.

6- Mobile Marketing:- Mobile marketing refers to the process of reaching customers in various mobile app stores such as Google Play, Apple app store. 

Mobile marketing is very deep targeting. You can target the mobile’s company basis. Mobile marketing is spreading out very fast in today’s time.

7- Affiliate Marketing:- Affiliate marketing is one of the oldest forms of marketing that has grown consistently with the rise of acceleration on internet usage.

Basically, with affiliate marketing, you promote other people’s products and you get a commission every time you make a sale.

Many well-known companies like Amazon or Clickbank have affiliate programs that pay out millions of dollars per month to those who sell their products.

When creating your digital marketing strategy, you should include affiliate products as a way to get people involved in your product or services and sell your products or services for a commission. 

8- Social Media Marketing:- Social media marketing has to do with reaching people in the many social networks either through content marketing campaigns, paid ads, or both things.

The essential goal of a social media marketing campaign is brand awareness and establishing trust but as you go deeper into social media marketing, you can use it for getting leads or as a direct sales channel.

Facebook Funnel consists of 3 funnels are

  • Awareness 
  • Consideration
  • Purchase 

9- Email Marketing:- Email marketing is the medium to get in touch with your targeted or permanent customers or the people interested in your brand and this involves that these people want to hear from you and you are not hijacking their inbox.

10- Blogging

11- Inbound Marketing:- This kind of marketing is another way that refers to how you can use digital marketing channels to reach new customers mainly through the process of content creation. The main aspects of inbound marketing are content, consideration, commitment, faith, and satisfaction.

Offline Marketing 

1- Billboard Marketing:- It is also known as hoarding marketing. Billboards present large advertisements that show ads to passing pedestrians and drivers.

2- SMS Marketing:- It is another option to connect with your potential customers or customers who shows interest in your brands.

3- Radio Marketing:- It is a very old marketing format and not that much use in today’s time.

4- TV Marketing:-  TV advertising is not able to target 100% audience. It is not possible for TV advertising to target on personalization.

Digital Marketing is very important because it offers

  • Various online marketing strategies 
  • Cost-effective marketing solution 
  • Deep targeting and personalization option.
  • Accuracy of campaign tracking and measurement
  • Continuation of campaign performance feedback.

In the Internet marketing targetting based on 

  • Age
  • Location
  • Interests
  • Marital status
  • Hobbies
  • Device
  • And many more option

Based on personalization 

  • Name of the users 
  • Interests of the audiences
  • Purchase behavior of the audiences 

Assets of Digital Marketing 

  • Websites or online store
  • Logos, Icons, Falcon icons
  • Video content
  • Images (infographics, company photos, etc)
  • Written content (blog posts, eBooks, product or services descriptions, testimonials, etc)

Benefits of Digital Marketing  

  • It is very easy to create awareness of the products or services among the audience and commitment.
  • Buyer’s journey is very shortened because of offers and these kinds of things
  • Another benefit is the word of mouth and social sharing 
  • It will convert your buyer from interest to the buyer.

Digital Sure is the best digital marketing services, provider. We have a team of expert members. Client satisfaction is our priority. We can take your businesses to the next level.

I am Digital Marketing executive and CEO of Web Configure Technology company in India, I have more than 14 years experience in digital marketing field, For the gain of experience I have done jobs in some reputed company in Mumbai - Pune - Nashik and now I got a completely unique strategy to build the business